Pharmacy app with late adaptors

Redesigned a high-tech pharmacy app for a new audience (late adaptors) and new patient intents. Integrated with a pharmacy kiosk (think Redbox for prescriptions). At the same time I rebranded the the look of the company.

Company: SpotRx Pharmacy / MedAvail Technologies​

‍Industry: Pharmacy / eCommerce

My role:
• Sr. Product Designer
• Sr. UX Researcher
• Analytics/data review
• Usability testing
• Stakeholder presentations
• Sketches and Wireframes
• UI design
• Prototype
• Delivery to development team
• Marketing re-branding

The problem

SpotRx Pharmacy is transitioning from early adapters to a boomer audience. In this transition, new friction points are exposed. Poor engagement and conversion rates.  New branding was introduced.

Goals and my roles

Since the pharmacy is a start-up pharmacy, I wore many hats. I started this project discovering why late adapters even uses a pharmacy app. What was their primary user intents? Next, what are the current friction points on current existing app? While redesigning their app, I also was testing new branding styles.

​Primary business goals:
1. Reduce churnIncrease revenue
2. Reduce delivery costs
3. Drive kiosk utilization
5. Reduce pharmacy phone calls